Campaign for WHITESPACE, Shaun White’s snowboard collection, photographed as a modern performance-lifestyle story built around movement, style, and the culture of riding. WHITESPACE launched as a design-driven snow brand positioned between technical function and elevated aesthetic, with an identity rooted in individuality and progression. This multi-day production delivered a full content suite of portraits, product-forward moments, and cinematic lifestyle frames for seasonal rollout across brand channels, lookbook usage, and digital publishing.