Fenty
THIS PROJECT WAS PHOTOGRAPHED FOR THE FENTY PUMA RUNWAY SHOW IN NEW YORK CITY, CAPTURING 48 LOOKS IN UNDER 10 MINUTES DURING A LIVE, HIGH-PRESSURE SHOW.
THE WORK WAS BUILT AS A PRE-PRODUCED CAPTURE SYSTEM, DESIGNED TO MAINTAIN PRODUCT CLARITY AND CONSISTENCY WHILE WORKING AT SPEED.
SELECT IMAGES WERE DELIVERED BEFORE THE SHOW BEGAN, WITH A FULL EDIT COMPLETED SHORTLY AFTER, CREATING CAMPAIGN-READY ASSETS FOR PRESS, DIGITAL, AND GLOBAL ROLLOUT.
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CURIOSITY FIRST
INTENTIONAL DESIGN
COLLABORATIVE BY DEFAULT
BUILT FOR REAL CONDITIONS
We’re shaped by how we work under pressure.
This project was built around preparation, speed, and clarity, designed to perform in real conditions rather than controlled sets.
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Built to scale, under live conditions.
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This shoot was pre-produced with the client to define the exact assets, framing, and lighting required for a live runway environment.
The system was built to maintain consistency and product clarity while working at speed, allowing each look to be captured with control despite constant movement and time constraints.
03
Select assets were delivered to the client before the show began, with a larger edit round completed and delivered hours after the runway concluded.
This allowed content to move immediately into internal review, media planning, and global rollout while the show was still live.
04
BUILT FOR CAMPAIGN USE
The imagery was created to live beyond the runway.
Assets were used across paid media, digital platforms, and commerce, extending the lifespan of the show and transforming a live moment into a scalable campaign library.
